Signs are emerging that Microsoft has realized it can exploit concerns over
what Google does with information involving where you've surfed and what you've
searched for.
Microsoft has apparently pledged that it won't index users' information in
its web-based email servuce, Hotmail, to serve tailored ads - unlike Google with
Gmail.
Platform strategy senior director Tim O'Brien said that while Microsoft will
collect information on Hotmail users' gender, age, and their - ahem - "preferences,"
it won't then use that data to serve up ads based directly traceable to a
particular user. You'll just keep getting random banners to check your
credit-card rating or to refinance your home, apparently.
