Google has defended its free Analytics web traffic service against arguments
that it conflicts with web users’ privacy.

The German ULD privacy commission, which is the equivalent of the UK’s
Information Commissioner’s Office (ICO), has even suggested that the service
breaks German laws.

Google Analytics, and similar web tracking services, could also be at risk
after the passing of the European Union Telecoms Reform package this week,
because it creates rules requiring web users to give explicit consent to the use
of cookies.

However, so far it looks like Google will be safe from both assaults.

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