As much as it hurts us to admit, online scamming shares many of the
characteristics of a legal business. Why? Because, in the end, they have the
same goal - revenue.

To achieve that goal, businesses are forced to evolve and develop: their
strategies, their plans, their modus operandi. Over time, online scammers have
developed a series of "link architectures" that are aimed at increasing their
pages' Google ranking and, consequently, bringing more traffic their way.

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